Soft color and grow-out
Color chosen to grow out well
Root color and soft all-over color for brunettes who want a low-maintenance schedule.
Fern picks a shade close to your natural level and softens the roots into the length, so there is no hard line as it grows out. What sets the price is the length and density of your hair and the steps in your plan; the page on how pricing works has the rest. Results vary with your hair and its history, and Fern does every step herself.
What to bring or do
Photos of color you like and don't
A note of any color in the last year
Dry, brushed-out hair

What happens
A color day in four steps
Timings vary with your hair and your plan.
- 0115 min
Step 1: Check-in
Fern goes over the plan from your consultation and looks at your hair in daylight.
- 0245–75 min
Step 2: Mix and apply
The color is mixed by hand and applied from the roots, then softened into the length.
- 0330–45 min
Step 3: Process
The color develops while Fern checks it at intervals, not by the clock.
- 0430–45 min
Step 4: Rinse and finish
A rinse, a gloss if you want one, and a blow-dry. Fern gives you your schedule in weeks.
Questions
About soft color
How often will I need a root color?
Most plans run ten to fourteen weeks apart. Your consultation sets yours.
Can I go lighter or darker?
Fern keeps color close to your natural level so it grows out softly. If you want a bigger change, she will explain how many visits it takes.
Do I need a patch test?
Some products ask for one before a first visit. Tell Fern when you book if you have reacted to a hair product.
Start with a consultation
Tell Fern what you want and what your hair has been through, and she will plan the visits.